This package design is mashed with my love of herbal teas and a play of words based on my last name "Nestor." With interaction and playfulness in mind, the main box was created to have punched out holes for the eyes. The three tea box samplers inside would be able to be swapped around in order to give the main box varying eye expressions. From sleepy, awake, to halfway there, this is a fun way to wind down and relax.
Challenge:
To combine interaction, playfulness, and usability.
Identity:
A bold and playful approach was taken in order to stand out on the shelves.
Process:
This is the first sketch of the tea box design, along with the logo conception. Although the logo was not chosen, it was a stepping stone towards the end result.
These are the diecuts of the main box and the three tea samplers that go inside.
This is a look at the thought process of creating the logo.
