This advertisement was created for a fictional television show called “Dark Waters” where the lives of fisherman out in the ocean are documented. With the danger and excitement of the wild waters, the ads were made to emphasize the horrors and strength that the men and women face everyday in order to put food on the table for their families at home.
Challenge:
To compete against existing television shows such as Deadliest Catch, Wicked Tuna, Bering Sea Gold, and River Monsters.
Identity:
To maintain a gritty atmosphere and to portray the difficulties of working on the wild waters, a rock texture was implemented in the ocean's waters.
